Behind the Scenes: Norton Speedgrip
I recently spent four days photographing a product line for Norton Abrasives, a brand of Saint-Gobain and a long-time client of mine.
The project focused on Norton Speedgrip, a line of two-part epoxies designed for automotive repair and other demanding applications. Rather than photographing the products in a traditional studio environment, we brought the shoot into an actual automotive body shop at a local technical high school.
Putting the Product to Work
The goal was to create images that showed Speedgrip being used in the real world—from handling and preparation to application and the finished repair process.
Over the course of four days, we photographed the products being mixed, handled, applied, and used in an automotive body shop environment. Working in an authentic setting allowed us to capture the tools, surfaces, workspaces, and hands-on process that help tell the story of how the product is actually used.
This type of photography is very different from simply photographing a product on a white background. The challenge is to create images that feel authentic and engaging while still clearly communicating the product, its application, and its purpose.
A Great Creative Collaboration
One of the best parts of working with Norton is the creative team behind the projects. I've had the opportunity to work with them for many years, and this shoot was another great example of what can happen when an experienced creative team comes together with a clear vision.
As you'll see in the behind-the-scenes images, there was plenty happening on set. From setting up the work areas and products to figuring out the best way to capture the application process, everyone was involved in making the images work.
The result is a collection of commercial images designed to help Norton communicate the Speedgrip line across its marketing and digital channels.
Commercial Photography in the Real World
Projects like this are a big part of why I enjoy commercial photography. The best images aren't always created in a controlled studio environment. Sometimes the right location, the right people, and an authentic process provide everything you need to tell the story.
I photograph products, manufacturing processes, food, and commercial environments both in the studio and on location, working with creative teams to produce images for websites, advertising, marketing, packaging, and other commercial applications.
From setup to final application, every detail matters.
Real environment. Real process. Real product.
Sometimes the best angle requires getting right into the action.
Sometimes you need help moving a car around the shop. Thanks Matt.
The end of four days of shooting.
