Product Photography for Helen of Troy | Drybar DETOX RESET Campaign
I recently worked with Helen of Troy on a product photography campaign for the Drybar DETOX RESET line. This was a commercial beauty product photography shoot focused on clean, consistent imagery for ecommerce, marketing, and brand use.
The entire shoot was photographed on location in Helen of Troy’s photography studio, using a controlled setup and clean background approach to keep the focus entirely on the product. The goal was straightforward: sharp, polished product photography that reflects the Drybar brand while maintaining consistency across the full DETOX RESET line.
I worked closely with stylist Beth Wickwire to ensure each setup was properly styled and camera-ready. My assistant Jenna Baronoski was also on set, helping manage production flow and ensuring efficiency throughout the shoot.
As a Massachusetts-based commercial product photographer, I focus heavily on precision lighting and repeatable setups—where consistency across a product line is critical. This project required a clean, minimal aesthetic that allowed the packaging and product design to stand on its own without distraction.
The final images from the Drybar DETOX RESET campaign deliver a cohesive, studio-clean look designed for both digital and retail applications.
